Simple Creative-Interactive Development Approach

Preproduction:

· Brainstorm quick engagement rules.
· Gather and generate content.
· Construct the site map.
· Develop and approve and interface.
· Determine technical needs.

Production:

· Develop and refine content.
· Establish development, staging, and hosting resources.
· Get graphics production underway.
· Produce server-side support.
· Produce interactive materials.

Publication:

· Test cross-platform and cross-browser compatibility.
· Functional code review.
· Feature review.
· Coding style code review.
· Content (copy & graphics) review.
· Sign-off and deploy.

Post-Publication:

· Schedule maintenance periods.
· Schedule updates and fixes.
· Add content regularly.
· Promote site to targeted audience.
· Discuss expansion and re-design.

Organize and interview feedback and focus groups:

· Internal employees to provide management and organization needs.
· Public audience to provide likes, dislikes, and wish list.

Reuse:

· Create inventory of all existing content (brochures, graphics, interactive media, etc.).

Scheduling:

· Adherence to development schedule is a must; only one exception is allowed: unforeseen technical difficulties.

Project management:

· Although many stakeholders, there should only be single-point of authority in order to have:

1. a final-say decision-maker; or,
2. a tie-breaker in a round-table project discussion group.